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Promotional Campaigns

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From Valentine's Day to St. Patrick's Day, I've proudly created campaign titles and messaging for all occasions! 

Jewelry Copywriting: Text
Jewelry Copywriting: Gallery

Jewelry Collection Launches

Storytelling and romance are the key factors in launching a jewelry line. Below are examples of descriptive, whimsical language used in multiple collection launches! 

Jewelry Copywriting: Text
Jewelry Copywriting: Gallery

Catalog + Lookbook Copy

Four successful campaign books ranging from 20 to 120 pages of copy. Click the images below to see the entire lookbook!

Jewelry Copywriting: Gallery

Social Media Captions and Sponsored Ads

Captions range from promotional to punny on-brand messaging for Chloe + Isabel (66.8k Instagram followers + 408k Facebook followers)

Jewelry Copywriting: Gallery

Product Titles and Descriptions

How do you gain a shoppers attention? It's all in the details of the name and description! Working with the design team, I was given the privilege of naming over 20 jewelry collections. Click below to access these product descriptions, and many more!

Jewelry Copywriting: Gallery

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©2019 by Kailey Carpenter. Proudly created with Wix.com

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